About Yasini Diamonds & Design

Handcrafted in New York. Worn all over the world.

Yasini Diamonds & Design atelier New York

Born in New York,
Worn Around the World

Yasini Diamonds & Design was founded in 2014 by designer Layla Yasini in a small studio in Manhattan's Jewelry District. What began as a one-woman pursuit of creating beautiful, accessible luxury has grown into a beloved brand worn by women in over 40 countries.

Layla's philosophy has never changed: jewelry should be beautiful enough for your most special moments, yet comfortable enough to wear every day. Each Yasini piece is designed to feel intimate and personal — a reflection of the woman who wears it, not a statement about the brand behind it.

Today, our small team of designers and artisans continues to produce every piece with the same care and attention to detail that defined that first studio collection. We are proud to remain independent, intentional, and deeply committed to craft.

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Our Values

Quality Without Compromise

We never cut corners. Every piece is held to the same standard regardless of its price point. From the weight of the metal to the finish of a clasp, quality is non-negotiable.

Ethical Responsibility

We work only with suppliers who share our commitment to fair labor and responsible sourcing. Our stones are conflict-free and our metals are responsibly refined.

Timeless Over Trendy

We design for longevity. Our collections don't follow fast fashion cycles — they're conceived to be worn and cherished for a lifetime, passing from generation to generation.

Inclusive Beauty

Luxury should not be exclusive. We offer heirloom-quality jewelry at accessible price points because we believe every woman deserves to feel beautiful in what she wears.

Transparency

We're open about what our jewelry is made of, where it comes from, and how it's priced. No inflated luxury markups — just honest craftsmanship at a fair value.

Community

Our clients are not customers — they're part of the Yasini family. We listen, we learn, and we create pieces that reflect the real lives of the women who wear them.

11

Years of Craft

40+

Countries Served

50K+

Happy Clients

100%

Ethically Sourced

Meet Our Team

A small, passionate team united by a love for beautiful things.

Layla Yasini, Founder

Layla Yasini

Founder & Creative Director
Sofia Chen, Head Designer

Sofia Chen

Head of Design
Amara Williams, Client Relations

Amara Williams

Client Relations Director

Discover the Collection

Every piece we create carries a piece of our story. We invite you to find yours.

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